Nominations are now officially open for the South Asian Travel Awards (SATA) 2026, marking the tenth year of celebrating excellence, innovation, and leadership in the travel and hospitality industry across South Asia.
Since its launch in 2016, the South Asian Travel Awards has grown into one of the region’s most prestigious tourism honors, recognizing outstanding brands and professionals from Sri Lanka, Maldives, Bangladesh, Nepal, Bhutan, and India.
New Award Categories Highlight Culinary Excellence and Emerging Talent
For 2026, SATA introduces two exciting new individual award categories: Outstanding Chef and Outstanding Young Hotelier (Under 40 Years). These additions reflect the evolving priorities of the hospitality sector, placing a spotlight on culinary creativity while empowering the next generation of industry leaders.
The Outstanding Young Hotelier award, in particular, reinforces SATA’s commitment to nurturing emerging talent and encouraging innovation within a rapidly transforming industry.
Strong Industry Endorsements Strengthen Prestige
SATA continues to receive recognition and endorsement from leading tourism and business organizations across the region, including:
These endorsements further reinforce the credibility and stature of the awards within the regional travel community.
A Decade of Celebrating Regional Excellence
Over the past decade, SATA has become a highlight of the regional tourism calendar, with award ceremonies hosted in iconic destinations such as Nepal, India, and the Maldives. The annual event brings together senior executives, hoteliers, tourism professionals, and media representatives for an evening of celebration, networking, and industry reflection.
Winners are selected through a rigorous evaluation process conducted by experienced judges and industry experts across a wide range of categories, including South Asia’s Best New Hotel, Leading Riverfront Hotel, and Leading Designer Hotel.
More Than an Award Platform
Beyond recognition, SATA serves as a dynamic platform for collaboration, knowledge sharing, and strategic partnerships. By spotlighting the region’s most innovative and impactful players, the awards help strengthen South Asia’s position as a leading global travel destination while promoting sustainable growth and continuous innovation.
Call for Entries
Hospitality professionals and brands across South Asia are invited to submit their nominations through the official website: southasiantravelawards.com/nomination.
The deadline for submissions is April 25, 2026.
As SATA enters its second decade, it continues to evolve alongside the industry, honoring tradition while embracing the bold vision shaping the future of travel in South Asia.
